DIGITAL MARKETING
I'm a marketing professional with a strong digital background
Marketing, Ecommerce, Search engine optimisation, Project management, Conversion rate optimisation, Search and Display ads, Social media
Understand your customers. Create a strong online presence. Do it well and your company can compete with the best.
That's why I love digital and that's why I get excited by marketing. Take a great idea, add a good design, write some copy that resonates with your audience and you have created something special.
Articles | Skills | Experience
Linked articles
Some of the recent LinkedIn articles I have written.
Using ChatGPT Code Interpreter for customer data analysis
"I wanted to see ChatGPT Code Interpreter could quickly understand data, analyse it accurately and provide intelligent insights. Could these insights then be used to improve a marketing team's understanding of their customer base and apply the learnings to campaign activity? "
Using ChatGPT Code Interpreter in marketing
Not more content but smarter content
"There's a trend now for a dopamine hit of colours. Bright, bold, vivid palettes alongside motion UI. But one principle remains. Putting the user first with user centred content. But what does this mean if everyone is trying to write content that gives users a rewarding experience following Google's 'helpful content' algorithm update?"
It's not web design. It's not copywriting. It's content design
Why you should look outside your industry for trends and news
"Be more meerkat and less ostrich. Look outside your industry for trends and innovations. Disruption in industries drives innovation and what customers come to expect as normal in one sector becomes standard elsewhere. "
Why you should look outside your industry for trends and news
Featured blog posts
Articles from my 'Sharing Marketing' blog.
Ecommerce Expo: personalisation and chatbot data
"I was recently fortunate enough to speak about personalisation and chatbots at Technology For Marketing at Ecommerce Expo, London.
I shared experiences of using data from personalisation to not just improve user experience but how that insight can be used to develop to customer propositions."
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Award-winning Digital and Social campaign
"We won the Direct Commerce's Digital Performance and Social award! (presented by TV celeb and my new best friend Anthea Turner)"
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Authenticity is the best marketing of all
"We all have biases, values and assumptions that shape how we see the world. Marketing works best when marketers tell us stories that fit our worldview. Stories that make us feel smart because what we believe is right."
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Instafeed
Sharing an idea, inspiration or lesson learnt.
When I see something interesting or inspiring, I write it down. When you do this, it forces you to make sense of your ideas or thoughts. So that's what I do and every now and then I post those ideas on Instagram.
.Skills
These are some of the qualifications I have gained.
You can never stop learning and improving. I've been doing this for 20 years. I'm still learning. I hope I never stop learning.
Diploma in Professional Marketing
CIM
Google Display & Video 360, Search Ads 360
Jellyfish Training
Google Analytics IQ, Google Search Certification
Bing Ads Accredited Professional
Open degree BSc
Web app development certification
Digital Art and Tech BSc
University of Plymouth
Experience
I've got experience of online and traditional marketing channels.
Being hands-on and creating and running marketing activity yourself builds up invaluable experience. If you're willing to learn, you can work out how to do it.
Website
Ecommerce
Conversion Rate Optimisation
Content and design
Google Analytics and Tag Manager
Project management
Website development
Website redesigns
Marketing projects
Campaign management
Outbound and direct
Print ads
Direct mail
Radio
Email marketing
Search Engine Markteing
Paid search
Google
Bing
AdRoll
Search Engine Optimisation
On page
Technical
Off page
Social media
Organic
Paid ads
Don't wait until you have something original to say. It will be too late.
As someone else once said.
About me
I'd describe myself as positive, persevering, productive.
Sometimes I describe myself as a digital marketer because it's a convenient label but my skill set is broader than that.
I have a Diploma in Professional Marketing from Chartered Institute of Marketing and a degree in Digital Art & Technology from the University of Plymouth. I also have a Bachelor of Science degree and Web Application Development certificate from the Open University.
I started my career as a graphic designer before working as a web developer and then moving into marketing. I love working with companies to improve their online and offline marketing and seeing the results this delivers.
The constantly changing digital landscape means there are exciting marketing opportunities for businesses
If you'd like to find out more, get in touch