We won the Direct Commerce’s Digital Performance and Social award! (presented by TV celeb and my new best friend Anthea Turner)
The marketing industry award was for our Taking.Care Falls Risk Score that uses an automated chabot integrated into Shopify, Facebook Ads and Campaign Monitor to deliver a personalised online journey/experience.
One of the many great things about working for Taking.Care is that what we market genuinely improves lives, and in some instances even saves them. But Taking.Care’s products cannot prevent an emergency as a result of an older adult having a fall. The Falls Risk Score was developed to address this by offering personalised advice and recommendations based on the results of an automated chatbot questionnaire.
By delivering personalisation, we improved ecommerce conversion rate and average order value. Website engagement increased too, with bounce rate and average time on site improving.