In direct marketing, tests have shown that long copy outperforms short copy. But it isn’t the length of the copy that determines how effective it is.
John Swaffield
Month: March 2021
If you have developed a writing style, it can be hard to change it. These five mnemonics are easy-to-remember tips to help you write purposeful, goal driven marketing copy.
There’s something beautiful in communicating an idea in 10 words. But using small words and short sentences is easier said than done.