I was recently fortunate enough to speak about personalisation and chatbots at Technology For Marketing at Ecommerce Expo, London
John Swaffield
Category: digital tips
Easy looking is not necessarily easy to use. Making products usable and easy to understand requires an approach that puts the user at the centre of all design decisions.
Google Tag Manager is so flexible and easy to use, once you are familiar with it, that it’s surprising when you can’t easily do something.
Live Agent is good live chat solution. But if you are using it on Shopify, configuring the Google Analytics tracking needs a bit of extra work.