We won the Direct Commerce’s Digital Performance and Social award!
John Swaffield
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I was recently fortunate enough to speak about personalisation and chatbots at Technology For Marketing at Ecommerce Expo, London
Easy looking is not necessarily easy to use. Making products usable and easy to understand requires an approach that puts the user at the centre of all design decisions.
It’s great to have won “Best use of Technology” at this year’s Direct Commerce awards. There were 3 key factors in the success of our ecommerce project.
The ‘Celery Test’ is a simple way to help you make better decisions by understand the purpose behind them.
In direct marketing, tests have shown that long copy outperforms short copy. But it isn’t the length of the copy that determines how effective it is.
If you have developed a writing style, it can be hard to change it. These five mnemonics are easy-to-remember tips to help you write purposeful, goal driven marketing copy.
There’s something beautiful in communicating an idea in 10 words. But using small words and short sentences is easier said than done.
Stories can bridge the gap between a company and their customers. A good story can convince a customer to choose your product over all the others on offer.
Somewhere along the line though, stories became known as brands. Websites started to have sections called “Our Story”, which wasn’t a real story with emotion and characters but a bland company history.
Don’t try to change someone’s worldview. People don’t want to be told what they believe is wrong. Tell an authentic story that fits with a group’s worldview and don’t try to appeal to everyone.